THE FIRST SHARIA-COMPLIANT AIRLINE IN MALAYSIA
The first sharia-compliant airline in Malaysia and the fourth in the world serving domestic low-cost budget flights.
CHALLENGE
Regulators in Malaysia shut down Rayani Air in June 2016 after a number of safety regulation violations and failed to solve several issues. However, there's a rumors that they're making a comeback.
Perhaps the only chance for them to make comeback is by a complete rebranding.
OBJECTIVE
The main goal is to modernized Rayani Air's brand presence to make it trustworthy, recognize and competitive internationally.
This project will feature a refreshed concept, introducing a new logomark while maintaining the original color and visual communication that applied to all print & digital applications.
